One of the biggest ways to market yourself and promote brands / products you love is happening through Instagram Reels. A Reel is a short video, similar to TikTok that allows users to create and share with friends or anyone on the app. Reels can also be added to your personal feed, or even the explore page where a wider scaled audience can view, learn more here. The explore page is a great way for creators to share themselves on a global level. Want to demonstrate a quick way to style your favorite bag? Want to try on an outfit? Want to show off your favorite places around your city? Look no further – Reels is the place to do just that. It’s more than creating short, entertaining videos, it comes with a distinct marketing strategy to increase your return on investment and increase brand awareness. Utilizing Reels is a great way to show off multiple items, while also leveraging a way to monetize your content. We aren’t experts, but we are business owners that want to teach you how to create content that can capture your audiences attention while also being a resource.
When you make an Instagram Reel, there are a lot of things to keep in mind. Who’s my audience? What do they want to see? Let’s break down a few tips to learn how you can create a successful Reel.
- Be a resource to your audience. Your audience wants to be entertained, but they also want your advice and solution to their problems. Make content that answers their questions, but that also keeps them on a hook. For example, someone is struggling with acne. What do you do? Create a skincare video on all sorts of products that can help with their problem.
- Stay committed + consistent. The more of a presence you have on someone’s feed, the more loyal they will become. Consistency can make this happen! This also creates a sense of loyalty and trust between you and your followers. They now see you as a friend… and want to see you all the time!
- Do it different and do it better. Trends are always changing. Stay on trend, but do it different and do it better. This is your chance to stick out from the crowd. Putting your own spin on a traditional trend makes it looked like you put in more effort and that you care more.
- Grab your phone & let’s go! The best way to start is simply just by starting! Let’s go!
Of course, the types of Reels you make will depend on your niche whether that’s fashion, food, travel, etc. As long as you use our helpful trips listed above, anything you make a Reel about will be successful!
Step By Step: How to make a reel
STEP ONE: Open Instagram and click the Reels button on the bottom center. From there, click the camera icon in the top right corner. This will bring you to where you can start creating your masterpiece.
STEP TWO: Now you’re on your way to creating an amazing Reel! This is where you can set the duration of your video. Reels range from 15 seconds to 60 seconds. You can also set the speed of your video, 1x is standard.
STEP THREE: Get creative! Seen on the left tools panel, you can add effects and filters.
STEP FOUR: After you have some footage in your Reel, you can customize how long each clip will be. When you set timers, a countdown will begin before the recording starts.
STEP SIX: Crop and edit your clips. This is a good tool to use for smooth transitions and seeing multiple viewpoints of footage.
STEP FIVE: Add sound! Whether it’s a music or a voiceover, sound is important to videos as it draws viewers in. Trending music will also get you more views.
STEP SEVEN: Post! It’s time to show the world what you’ve created. Remember to write a creative caption that describes your video and that will allow for ample views. Also include relevant hashtags to widen your views.
I fun tool that allows me to create smooth movement with my phone when recording is my DJI OM 5 Smartphone 3-Axis Gimbal Stabilizer . It unlocks the full potential of your smartphone with flawless selfies, super-smooth video, automatic tracking, and much more. Perfect for your every day content creation!
Don’t Take It Too Seriously
While Reels is a great tactic to gaining a wider audience on your social media presence, it’s also fun! It’s important to stay true to yourself and show your true colors so your followers are able to really get to know you. Don’t stress too much about it and remember to smile and have funnnn!
Thank you for reading, friends! Remember, taking the first step to something new is hard but the outcome is always worth it! Cheers to a good week!
Much Love ,