I build and lead online marketing platforms focused on monetization, performance, and longevity. My work sits at the intersection of strategy, structure, and execution, informed by years of building, refining, and scaling in real time.
I care deeply about what holds up over time. What converts. What compounds. And how thoughtful systems support both business growth and modern work life.
Founder and CEO of Parlay Collective.
LET'S GET TO KNOW
ONE ANOTHER
Hi, I'm Audrie Dollins
Founder and CEO of Parlay Collective, an influencer and brand focused marketing firm based in Frisco, Texas.
Founder and CEO of Parlay Collective, an online marketing and monetization firm built around performance, structure, and long-term growth.
Before building Parlay Collective, I spent over 15 years working at a high level alongside creators and brands across the industry. That chapter shaped how I understand content, platforms, and brand presence from the inside out. Those years were not about photography as a service, but about seeing firsthand how visual strategy, messaging, and execution translate into trust, influence, and revenue.
Today, my work centers on building strong online foundations through clarity, structure, and informed decision making. I focus on how platforms perform, how monetization systems work together, and how long-term thinking protects growth as businesses scale.
Alongside this work, I share the realities of founder life, from workwear and daily essentials to the tools, platforms, and considerations that support showing up prepared in demanding environments. Everything shared here reflects how I build, what I use, and what continues to hold up in practice.
FOUNDER NOTE
How I Think About Building
Building alone works until it doesn’t. Growth eventually demands structure, systems, and support that extend beyond individual effort.
Through building and leading Parlay Collective, I’ve seen how businesses stall when strategy lives only in someone’s head, and how momentum compounds when the right foundations are in place. Sustainable growth is not about doing more. It is about building smarter, protecting time, and designing systems that hold up as scale increases.
That perspective shapes everything I build, lead, and share.
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Everyday finds and travel essentials chosen to support life alongside work. A refined balance of comfort, function, and quality, with pieces selected for real use and longevity as schedules overlap and priorities shift.
LIFESTYLE & TRAVEL
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The tools that support how work actually happens. From elevated desk pieces to dependable everyday supplies, this is a thoughtful mix of higher and lower priced essentials selected for organization, efficiency, and consistency across demanding days.
OFFICE ESSENTIALS
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Workwear and everyday pieces selected with intention. A balanced mix of investment staples and well-priced finds, chosen for fit, longevity, and repeat wear through long workdays, meetings, and travel. These are the pieces I rely on because they hold up, not because they trend.
