SHOES | PANTS | SWEATER | NECKLACE | EARRINGS | BRACELETS

How Google Business Profile Posts Work for Your Business

Your Google Business Profile is often the first stop for potential clients searching for a service or product like yours. More than just basic information, it now serves as a dynamic marketing hub, and Google rewards businesses that actively update it. By using the Posts feature strategically, you can boost local visibility, build authority, and drive more conversions.

Boosts Local SEO

Google favors businesses that consistently update their profile. Posting regularly signals to the algorithm that your brand is active and trustworthy, helping you appear higher in local search results. This is especially important when people search terms like “marketing agency near me” or “influencer management Frisco Texas.”

Analytics in action: Nearly 93 percent of consumers use Google Maps to find a business. Local businesses receive on average 1,260 views per month from their Google Business Profile, with 56 percent of those actions leading directly to a website visit. By consistently posting, you’re telling Google that your information is fresh, which is proven to increase your exposure.

SHOES | PANTS | SWEATER | NECKLACE | EARRINGS | BRACELETS

Increases Brand Authority on First Impressions

Before someone even clicks your website, they’re scanning your profile. Posts with helpful insights, client wins, service reminders, or events build trust and professionalism. They show that your business is engaged and knowledgeable.

Analytics in action: Listings with complete and accurate information receive up to seven times more clicks than incomplete listings. Businesses with photos see 45 percent more requests for directions and significantly more clicks to their websites. This means the effort you put into your Google Business Profile can directly impact your first impression and how people choose to engage.

Drives Traffic with Built-In CTAs

Each Google Business Profile post can include a clickable button like Call Now, Visit Website, Book, or Learn More, transforming a passive searcher into an active visitor or lead. This built-in call to action moves people from discovery to engagement faster than traditional search results.

Analytics in action: Nearly half of local-intent searches result in a Google Business Profile interaction within 24 hours. With so many people ready to act quickly, a well-placed CTA can make the difference between a casual browser and a paying client.

SHOES | PANTS | SWEATER | NECKLACE | EARRINGS | BRACELETS

Promotes Events, Blogs, and Announcements

Use the posts feature to amplify what you’re already doing, including blog articles, podcast episodes, client features, speaking events, new services, and marketing trends. This gives your existing content another touchpoint and keeps your audience engaged on Google itself.

Analytics in action: Local posts on Google have been shown to generate up to 71 times more engagement than typical social media posts and up to eight times higher click-through rates than traditional ads. By promoting your key events and updates here, you’re reaching the audience exactly where they’re searching.

Supports Conversion from Search to Action

Your profile often appears before your website does. Adding posts gives your brand more content for people to engage with, keeping them in your world longer and guiding them more directly to an inquiry or service review.

Analytics in action: 88 percent of smartphone users who perform a local search visit or engage with a business within 24 hours, and 78 percent of these searches lead to an offline purchase. This makes your Google Business Profile one of the highest-intent opportunities you have to capture a lead.

SHOES | PANTS | SWEATER | NECKLACE | EARRINGS | BRACELETS

Positions You as a Resource, Not Just a Business

Posting tips, platform updates, and seasonal content planning guidance sets you apart as the expert, not just another business. When you use your profile to teach and inform, you’re building trust and loyalty.

Analytics in action: Nearly 40 percent of businesses have yet to claim their Google Business Profile. By stepping up and offering genuine value in your posts, you immediately differentiate yourself from competitors who have a dormant listing.

How Our Marketing Group Supports This Process

We help brands and influencers turn their Google Business Profiles into powerful marketing assets that drive real results. Our team of digital strategists manages every step, from claiming and optimizing your profile to building a content calendar for posts and analyzing performance through Google’s Insights dashboard.

By partnering with us, you gain:

• Profile Optimization: We ensure every section of your profile is complete and accurate for maximum visibility.
• Strategic Posting: Our team curates posts that align with your brand voice and current campaigns, leveraging SEO keywords to drive local search ranking.
• Performance Analytics: We track views, clicks, calls, and direction requests, then adjust your strategy to continually improve results.
• Integrated Marketing: Your Google Business Profile posts sync with your other content, including blogs, newsletters, and social media, to create a seamless brand presence across every platform.

SHOES | PANTS | SWEATER | NECKLACE | EARRINGS | BRACELETS

Google Business Profile posts are not just an extra task. They are one of the most cost-effective ways to improve your local SEO, establish your authority, and convert searchers into loyal customers. With a data-driven approach and consistent strategy, you can turn your profile into a competitive advantage, and our group is here to guide you through every step.

As always, I hope my insight helps you guide your business to the most success. I love assisting fellow entrepreneurs, business owners, and content creators to find their footing and capitalize on it. For more business insights and entrepreneurial tips, be sure to view some of my latest blog posts below. You being here means the world to me! I am driven daily by your continued support.

---

Some Other Blog Posts You May Find Helpful: The Rise of ShopMy: Features and Insights For Creators and Brands, More Than A Game: How Student Athletes Are Shaping The New Era of Influence, Industry, and Income The Most Effective Brand Collaboration My 2025 Guide For Brands and Influencers, Founder’s Favorites, Comparing Monetization Platforms: LikeToKnowit, Collective Voice, Mavely, Shop My, Amazon Influencer Program, & More

To stay in the know in real time, follow me on Instagram | Facebook | TikTok
You can always shop my favorite looks by following me at LTK | or My Amazon Store Front