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I had so much fun curating this Spring dress haul, especially stepping into a season that already feels full in the best way. This week alone includes 5 meetings and 2 work events, and that is before the personal moments that define spring even begin to stack the calendar. Wedding showers, baby celebrations, graduations, and […]
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I’m the Founder and CEO of Parlay Collective, where I oversee strategy, growth, and platform performance across brands and creator-led businesses.
My work centers on building strong online foundations through structure, clear execution, and a deep understanding of what drives conversion, return on investment, and sustained relevance. The perspective I share here comes from experience, scale, and long-term thinking.
Alongside this work, I share the realities of modern founder life, from corporate workwear, travel, and office life to the tools and considerations that support showing up prepared in demanding environments.
This platform reflects how I build today, focusing first on what works, then on how it shows up in real life.
