Your brand is more than your logo, your color scheme, or your website. It’s an experience, a feeling, a connection with your audience, and imagery is the tool we use to bring your brand to light!
So you booked your branding photo session, now what?
Let’s break it down so you’re fully prepared for your session, and the photographer can full capture your vision of your brand.
The Photographer and your team can always assist with your vision, but you need to make sure your homework is done so that how you set out to tell your businesses is message through imagery it is properly captured. A Photographer can take the photo but they can not create your story without your inpuut.
How do you prepare to tell your brand story? By creating a shot list (basically the who what where and why of the session!)
Read on to see the elements to consider when preparing for your session and download our FREE planning worksheet and checklist!
Wardrobe helps direct your vision on how in this look you want to be perceived. A Great Rule of Thumb to give you a direction (this is optional but helps get it flowing) is to prepare four different outfits/looks:
It’s better to bring too many than not enough! Grab any special item that best represents you, or something from your business that can be used as product placement! For the initial session, the goal is to highlight you and build a connection first, but strategically placing your products and props in the chosen location is great for combining YOU and your brand!
Think about how you’ll accessorize your outfit, how you’ll style your hair and do your makeup. Even the small details, such as your nail polish and phone case have the opportunity to tell your story.
With each outfit, add an accessory for a more complete look, more natural shots, and visual interest, such as:
Ask yourself what the intention or desired outcome is for your images.
Are you rebranding, and these photos are meant to attract your ideal client?
Launching a new product you want to illustrate and promote?
Once you know what you want your photos to do, you can plan the shots you need to achieve your outcome.
When we create your brand story, it revolves around the core of your business: your offering! Here are some shots to consider:
If you sell a specific product, let’s incorporate it into a lifestyle shot showing how it’s used. If you offer a service, let’s show you in action interacting with a client.
Location Location Location
Returning to the previous point: What are your intentions for this shoot? Light and bright or dark and edgy?
With each of the outfits you selected, pick a location that goes with it, for example:
Be sure to “match” the outfit to the location– you wouldn’t wear an evening gown at the Farmer’s Market, but you would in a gorgeous hotel lobby!
Share with your photographer what types of locations represent you and the image you want to portray. We can assist you in selecting locations, brainstorming ideas and doing research, but know your vision and share so we can help portray it in your imagery.
Plan a location that highlights your company, service and personality. Think about:
We’re here to help make it easy for you! To help you plan and pack, we’ve created a simplified planning worksheet and packing checklist for you to download and print to make sure you’re prepared and ready for your big day!
Click HERE to download your Branding Session PLANNING & PACKING LIST
I'm a professional Influencer + Brand Photographer and Marketing Strategist that curates content to elevate your online and social media presence that results in an increase in sales.
I built a reputable career as a photographer and marketing strategist. My favorite conversations are filled with truth bombs that focus on the grit of Entrepreneurship and the realities of marketing in today’s demand.