RewardStyle Conference 2018 + Hotel Crescent Court + Dallas Texas
So often I get the comments & questions, Audrie wow what a transition in your business you are photographing such wonderful images of Bloggers and Influencers. Why and how did this come about for you?!!
If you know me I am one brutally honest person , so let me be real. I had no clue of the Blogger/ influencer world a few years back. Now, I was familiar with the images , the people , the products, but I had no clue of the entrepreneurship that took place for the images that I loved filling up my Instagram and Facebook feed. I saw lovely ladies I admired traveling , baking, and totally owning life but never knew how they curated their imagery and how they worked relentlessly to provide material for their audience and how do you they make income. I was their audience and I was about to discover the business behind the Influencer world that now fill my days. This year has so many highlights and we are only 5 months in to 2018!! I am working with professionals that I admired from a far that are beyond inspiring and such fantastic goals that intertwine with my own!
The definition of Blogger/ Influencer is a website containing a writer’s or group of writers’ own experiences,observations, opinions, etc., and often having images and links toother websites.
Sone Fun Blogger Statistics:
- 53% of marketers say blogging is their top content marketing priority. (HubSpot)
- 43% of people admit to skimming blog posts. (Source)
- In 2017, 66% of marketers reported using blogs in their social media content. (Social Media Examiner)
- Websites with a blog have tend to have 434% more indexed pages. (source)
- The Number of Bloggers is expected to reach 31.7 million in 2020. (Statista
What is RewardStyle– An invitation-only web tool that helps top tier style publishers find and monetize their content. A Dallas-based company, which runs a monetization platform for fashion, beauty and lifestyle influencers. The company has offices in Dallas, London, New York, San Francisco and Shanghai.
Like to Know it The App : Instantly shop the looks you like from thousands of influencers around the world by using your screen shots & find your favorite influencers.
Other Companies that Monetize Content:
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I’m the Founder and CEO of Parlay Collective, where I oversee strategy, growth, and platform performance across brands and creator-led businesses.
My work centers on building strong online foundations through structure, clear execution, and a deep understanding of what drives conversion, return on investment, and sustained relevance. The perspective I share here comes from experience, scale, and long-term thinking.
Alongside this work, I share the realities of modern founder life, from corporate workwear, travel, and office life to the tools and considerations that support showing up prepared in demanding environments.
This platform reflects how I build today, focusing first on what works, then on how it shows up in real life.
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