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Lighting makes a huge difference when capturing imagery but first and foremost it is important to know your style. My style is true to color so moody shadows are what I tend to turn from as I reach for bright and vibrant it’s important that my lighting supports that end goal no matter the lighting […]
Audrie Dollins, Bloggers, Branding, Photography, Photography Tip Tuesday, Photography Tips, Social Media Marketing

I’m the Founder and CEO of Parlay Collective, where I oversee strategy, growth, and platform performance across brands and creator-led businesses.
My work centers on building strong online foundations through structure, clear execution, and a deep understanding of what drives conversion, return on investment, and sustained relevance. The perspective I share here comes from experience, scale, and long-term thinking.
Alongside this work, I share the realities of modern founder life, from corporate workwear, travel, and office life to the tools and considerations that support showing up prepared in demanding environments.
This platform reflects how I build today, focusing first on what works, then on how it shows up in real life.