STEPS ON ESTABLISHING YOUR CORE FOUR
We want you to identify your niche within the industry, that way there is no confusion on what you are providing, whether you are offering a service or product. If you are an influencer, this opens the door for ample opportunity. It’s important to identify your niche so the helpful tips you offer can be someone’s go to. If you are all over the place your message can be overwhelming, contradictory, and gives your audience wondering why they should be following along.
Essentially your core four are the extensions of your niche. They embody the directive of your identity with association to your brand. So what are four things that can all be tied together to reach one goal and highlight your niche? Thus, making you an identified brand and value to your audience.
A fun example, or a metaphor per say, because if you know me you know I love sports.
Former New York Yankees baseball players Derek Jeter, Andy Pettitte, Jorge Posada, and Mariano Rivera were known as the Core Four. Each member of the Core Four was a key contributor to the Yankees’ late-1990s and early 2000s dynasty that won four World Series championships in five years.
Let’s take it one step further. For example, that your Core Four as an Influencer would be centered around your love and knowledge of fitness. Well then your Core Four would be providing resources about fitness, health and/or recipes, workouts, and fashion (athleisure/shoes). I have attached a helpful outline on how you might curate your Core Four to have the best approach at being a resource!
I hope this gave some more insight on establishing your Core Four and the benefits that correlate with doing so. As always, we want you to be looked at as a resource in this industry and I love sharing every bit of knowledge to aid in making that possible!
All opinions are that of my own, All Images are owned and copyright property of Audrie Dollins. All Images are captured for Samantha Rey Blog by Audrie Dollins.