It’s wild, I know! As we are reeling in from the Holiday season, it’s almost impossible to wrap your busy little mind around focusing on January and the new year, first quarter! As much as I want to do the same and am doing my best to be present, I am getting into gear and settling into the mindset and structure of how I want to run my business in the new year. What worked? What didn’t? What I want to critique, focus on, improve, and the list goes on. I am sharing with you today the steps I am taking and that may help you with your planning of your new year.
1. Overall Marketing Approach & Planning of the year
Cracking down on your marketing approach will keep you organized for the new year. Without sitting down and carefully planning your marketing plan for 2022, your content curation tasks and marketing strategy can get messy. A great way to do this is with a carefully planned out content calendar. Delegate certain tasks on a weekly basis so you and your team can get into a rhythm. Your brand as a whole will thank you! Since you are planning for a new year, this is a great time to try something new! Be bold and stand out — your audience will stay interested and will come back for more!
2. Website & Online Platforms
As we are leading into the new year, it’s important to update your website to reflect the vision you have to accomplish your business goals and to niche down on your exact marketing message. I am one who loves to include as much detail as possible so that my ideal client can educate themselves about my brand and services to see if my brand aligns with their goals and before reaching out. Saving the possible new client time with clear website communication, to me, is key to start off a business relationship with clarity and success!
3. Schedule + Execute Content Sessions
I am so passionate about content I feel like I speak about it every week when working with clients! I have also written a whole blog post on why I feel it’s the number one part of your marketing strategy no matter the business you are in. Read that blog post HERE! As a brand or business, you will ALWAYS need content! Content is probably the most essential asset you will need to portray a consistent online presence. Not only does content allow your customers, clients, audience, etc. to get to know you better, it also a great way to show your niche and brand direction. There’s also a right and wrong way to create content. Don’t be boring! Engage your audience so that they continue to come back.
4. Social Media Outlets
Do not limit your social abilities to one outlet. The more you can show off your brand or business, the better! Social media is a fast paced, always moving industry. Make sure you can keep up with it! Of course, Instagram is a great platform to showcase content, it is also a great platform for short videos — those that can be informational, resourceful, or just for fun. Think about taking to Facebook, TikTok, and other popular social platforms. But, as we know, we cannot always rely on social media. When apps crash, your audience will not know where to find you if you do not also have a website they can visit you on. Your domain will never crash, make sure you are also consistent on these types of platforms as well. Make sure you keep your content calendar organized with your activity on various social platforms, because it can get overwhelming!
5. Networking Tools
Social Media is such a great tool to network! With the ability to connect with people around the world, why not use this as a tool to connect with as many people as possible? I took advantage of this as I did an Instagram Live every week to sit down and chat with other Influencers and Bloggers around the US. This allowed me to expand my circle greatly! I have also been using my dot card to network with people! The dot. card is the future of networking. Instead of using a paper made business card that can get lost or torn, the dot card is a plastic card with a QR code that links to all my socials!
CAPTURE. BRAND. ENGAGE.