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Workshop Overview The Basics to Photography Workshop was anything but basic. Learning how to shoot in manual was just the beginning. Small business owners from across the country gathered at the beautiful Lumen Room in Plano, Texas to learn from top industry experts in Digital Marketing, Social Media, Web Design, and more to create a […]
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I’m the Founder and CEO of Parlay Collective, where I oversee strategy, growth, and platform performance across brands and creator-led businesses.
My work centers on building strong online foundations through structure, clear execution, and a deep understanding of what drives conversion, return on investment, and sustained relevance. The perspective I share here comes from experience, scale, and long-term thinking.
Alongside this work, I share the realities of modern founder life, from corporate workwear, travel, and office life to the tools and considerations that support showing up prepared in demanding environments.
This platform reflects how I build today, focusing first on what works, then on how it shows up in real life.
