read more
I’ve had the privilege of working with the Double Take Girls for many years, curating content that reflects their brand and vision. Each year, my team continues to support their evolving needs while I personally enjoy connecting, catching up, and staying updated on their latest projects What Is The LTK Conference? What is the LTK […]
YOU CAN ALSO FIND ME HERE
Let's get to know one another
I’m the Founder and CEO of Parlay Collective, where I oversee strategy, growth, and platform performance across brands and creator-led businesses.
My work centers on building strong online foundations through structure, clear execution, and a deep understanding of what drives conversion, return on investment, and sustained relevance. The perspective I share here comes from experience, scale, and long-term thinking.
Alongside this work, I share the realities of modern founder life, from corporate workwear, travel, and office life to the tools and considerations that support showing up prepared in demanding environments.
This platform reflects how I build today, focusing first on what works, then on how it shows up in real life.
