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Embracing the Future: New Features from Showit, Canva, Flodesk, and More

In the past months, some of the largest marketing tool companies have rolled out new features. In this blog post, I am going to highlight these new features for each platform. Some features include the assistance of AI. I truly feel AI will not take over an actual human’s role but increase a human’s speed of a more structured workflow along with features to assist their process. The platforms we are going to outline are Canva, Flodesk, and Showit, along with a few more that could assist you in understanding and implementing these tools. At my company, A.D. Media Group, we do our best to stay on top of these trends to assist our influencers and brands in implementing these tools into their processes and businesses to stay ahead and on-trend, providing their audience and customers with the most excellent experience and continuing to be their number one go-to.

Canva: Empowering Creativity with AI

New Features:

1. Magic Resize: With a single click, resize your designs for different platforms, saving valuable time.
2. Content Planner: Schedule and publish social media posts directly from Canva, streamlining your content strategy.
3. AI-Powered Design Suggestions: Leveraging machine learning, Canva now offers design suggestions to improve your layouts and aesthetics.

Analytics:

• User Base: Canva boasts over 75 million monthly active users, a testament to its widespread adoption and popularity. This significant user base highlights Canva’s ability to cater to a diverse audience ranging from individuals to large enterprises.
• Growth: Canva has seen a remarkable 30% year-over-year growth in user adoption. This growth can be attributed to its continuous innovation, user-friendly interface, and the introduction of features that address the evolving needs of its users.
• Customer Satisfaction: Canva enjoys a 95% satisfaction rate among its users for its new features. This high level of satisfaction indicates that Canva not only meets but often exceeds user expectations with its feature enhancements and overall service quality.

As a professional photographer who has used Adobe tools for over 10 years, I can personally and professionally attest that Canva has revolutionized the way I market my company and provide marketing materials for others. Canva not only streamlines our processes but also enhances our team’s productivity by offering tools for creating presentations, managing projects, and much more.

Canva’s deep understanding of the busy creator’s needs has opened up new opportunities, saving us valuable time and offering features that drive creativity and success. Its intuitive design platform allows us to produce high-quality, professional content quickly and efficiently. From designing eye-catching social media graphics to developing comprehensive marketing campaigns, Canva equips us with everything we need to thrive in a competitive market.

Moreover, Canva’s collaborative features enable our team to work seamlessly together, regardless of their location. The platform’s diverse range of templates, easy-to-use design tools, and robust integration capabilities make it an indispensable asset for any creative professional.

Canva is the unsung superhero of our marketing efforts, providing the essential tools and support needed to achieve our creative and business goals.

Flodesk: Revolutionizing Email Marketing

Features:

1. Workflow Automation: Enhanced automation features allow for more complex email sequences and triggers.
2. AI Subject Line Generator: Generate engaging subject lines with the help of AI to improve open rates.
3. Advanced Analytics: Detailed reports on email performance, subscriber behavior, and conversion metrics.

Analytics:

• User Base: Flodesk is rapidly growing, with over 50,000 active users. This user base reflects a strong community of marketers and businesses who trust Flodesk for their email marketing needs.
• Growth: Flodesk has experienced a 40% increase in revenue year-over-year, signaling robust financial health and increasing market demand for its services.
• Customer Satisfaction: A striking 93% of users report improved email marketing efficiency, underscoring Flodesk’s effectiveness in enhancing user workflows and campaign success.

Flodesk’s New Link Action Feature

Flodesk has announced an exciting new feature: advanced automations for your email marketing campaigns. With this update, when a subscriber clicks any link or button in an email, you can now perform a range of automated actions to enhance your marketing strategy. Specifically, you can add or remove subscribers from segments, integrate them into or remove them from workflows, and tag them with custom labels. These new automations empower you to create highly personalized and targeted email experiences, ensuring that your audience receives the right content at the right time, ultimately boosting engagement and conversion rates.

Showit: Building Stunning Websites with Ease

The only platform I recommend for monetized growth as an influencer or business is Showit for WordPress. While Shopify remains the unrivaled choice for e-commerce, Showit seamlessly integrates with Shopify, combining the best of both worlds.

In my personal and professional opinion, Showit is unparalleled for creators, business owners, and entrepreneurs. It offers a robust, user-friendly interface for building visually stunning websites that captivate audiences and drive engagement.

At AD Media Group, we specialize in designing websites on Showit with WordPress blog integration. Designing with Showit ensures your online presence is both compelling and profitable.

Features:

1. Drag-and-Drop Interface: Enhanced to be more intuitive and user-friendly.
2. Mobile Optimization: AI-driven tools to automatically optimize websites for mobile devices.
3. SEO Enhancements: Improved SEO tools to help users rank higher in search results.

Analytics:

• User Base: Showit has over 100,000 websites built using its platform, reflecting its strong presence in the web design market. This extensive user base showcases the platform’s reliability and user trust.
• Growth: Showit has seen a 25% increase in new users annually. This consistent growth rate indicates a steady influx of users who recognize the platform’s value and ease of use.
• Customer Satisfaction: 90% of users report a smoother website-building experience, highlighting the platform’s effectiveness in simplifying the web design process and enhancing user satisfaction.

Showit Acquires SUMO, Now BDOW!

Showit has recently acquired BDOW!, formerly known as SUMO, a powerful tool for small businesses aiming to capture more leads from their websites. Activating BDOW! on your Showit site is as simple as copying a SiteID into your Site Settings, and Showit will automatically add the necessary code to your site pages. This seamless integration makes it significantly easier to unleash the power of BDOW! on your website.

With BDOW!, you can design stunning, on-brand forms and pop-ups that enhance your website’s user experience. The tool allows you to trigger pop-ups based on visitor behavior, such as exit intent, page views, and referring websites, among others. Additionally, BDOW! offers A/B testing for forms to identify the highest converting designs, ensuring maximum effectiveness.

BDOW! also enables the creation of personalized discount code campaigns through WooCommerce or Shopify integrations, and it seamlessly integrates with popular email marketing tools like Flodesk, ConvertKit, and ActiveCampaign. This powerful combination allows businesses to build their email lists more efficiently and effectively.

Supporting Analytics:

• Websites using lead capture tools like BDOW! experience an average of 20-30% increase in lead generation.
• A/B testing pop-ups can result in a 40% higher conversion rate compared to non-tested designs.
• Integrating personalized discount codes can increase sales conversions by up to 50%.
• Email marketing integrations with tools like BDOW! can boost email open rates by 15-25%.

By incorporating BDOW! into your Showit site, you can streamline your lead capture processes, enhance user engagement, and ultimately grow your business more effectively.

Plannthat: Key Features and New Updates

Plannthat is a social media planning tool designed to streamline content creation and scheduling for influencers, businesses, and marketing professionals. Plannthat has been my go to for many years as it’s visiaul and ease of use compared to many, along with it’s trailblazing of features

Features:

1. Visual Content Planner: A drag-and-drop visual planner for organizing and previewing social media posts.
2. Cross-Platform Scheduling: Schedule posts for Instagram, Facebook, LinkedIn, and Twitter from one dashboard.
3. Content Calendar: Plan and manage social media content over days, weeks, and months.
4. Analytics and Reporting: Gain insights into post performance, audience engagement, and growth metrics.
5. Hashtag Finder: Discover trending and relevant hashtags to boost post visibility.

Features:

1. Auto-Post for Instagram Stories: Automatic posting for Instagram Stories, maintaining an active presence without manual uploads.
2. Team Collaboration: Enhanced collaboration tools for teams, with roles and permissions management.
3. Advanced Editing Tools: Integrated photo and video editing tools for professional content creation.
4. Customizable Content Templates: A library of customizable templates for visually appealing posts.
5. Smart Scheduling: Suggests optimal posting times based on audience activity.

Analytics:

• User Growth: Over 2 million users worldwide.
• Engagement Boost: 30% average increase in social media engagement.
• Time Savings: 2-4 hours saved per week on social media management tasks.
• Customer Satisfaction: 95% report improved social media performance.

By incorporating Plannthat into your social media strategy, you can enhance your online presence, engage your audience more effectively, and achieve your marketing goals with greater ease.

Why It’s Best Practice to Plan Content Directly Through Meta

I feel like this topic could be a whole blog post within itself but felt if we were highlighting marketing tools it would be a disservice to not highlight the Daddy of them all… Meta

1. Integrated Ecosystem: Planning your content directly through Meta ensures seamless integration across all platforms under Meta’s umbrella, including Facebook and Instagram. This unified approach allows for consistent branding and messaging, simplifying the management of multiple social media accounts.
2. Advanced Targeting and Insights: Meta’s tools provide advanced audience targeting capabilities and in-depth analytics. By planning content directly within Meta, you gain access to valuable insights into audience behavior, engagement patterns, and demographic information, which can inform and enhance your content strategy.
3. Enhanced Scheduling Capabilities: Meta’s native scheduling tools allow for precise timing of posts, stories, and ads. This helps ensure that your content reaches your audience at the optimal times for maximum engagement and impact.
4. Improved Algorithm Performance: Content planned and scheduled directly through Meta may benefit from improved algorithm performance. Meta prioritizes content published through its native tools, potentially increasing visibility and reach compared to third-party scheduling tools.
5. Cost Efficiency: Utilizing Meta’s native tools can be more cost-effective. Third-party scheduling tools often come with subscription fees, while Meta’s tools are typically included with your account, offering robust features without additional costs.

Analytics

1. Engagement Metrics: Meta’s analytics show that posts scheduled directly through its platform see an average 20% higher engagement compared to those scheduled through third-party tools. This includes metrics such as likes, comments, shares, and overall reach.
2. Ad Performance: Ads managed through Meta’s native tools report a 15% increase in conversion rates, thanks to better optimization and targeting features available within the platform.
3. Audience Insights: Meta’s in-depth audience insights reveal detailed information about your followers, including peak activity times, interests, and demographics. Leveraging this data can lead to a 25% improvement in content relevance and audience engagement.

New Features in Meta’s Content Planning Tools

1. Business Suite Enhancements: Meta’s Business Suite has been updated with enhanced scheduling features, allowing for the simultaneous posting of content across Facebook and Instagram. This feature saves time and ensures consistency across platforms.
2. Content Calendar: The new content calendar view in Meta Business Suite provides a comprehensive overview of all scheduled posts, making it easier to manage and plan your social media strategy.
3. Stories Scheduling: Meta now allows for the scheduling of Instagram and Facebook Stories directly through its platform. This feature ensures that your Stories are posted at optimal times without the need for manual uploads.
4. Collaborative Tools: Improved collaboration features enable teams to work together more efficiently, with the ability to assign roles, manage permissions, and track changes within the Meta Business Suite.
5. Enhanced Analytics Dashboard: The updated analytics dashboard offers more detailed and customizable reports, helping you track the performance of your content and ads with greater precision.
6. Integration with WhatsApp: Meta has introduced seamless integration with WhatsApp for business accounts, allowing for unified messaging and content planning across Facebook, Instagram, and WhatsApp.

Planning your content directly through Meta is a best practice for businesses and creators looking to optimize their social media strategy. The platform’s advanced tools, in-depth analytics, and seamless integration offer unparalleled advantages, ensuring that your content is timely, relevant, and highly engaging. By leveraging Meta’s latest features, you can enhance your social media presence, drive better results, and achieve your marketing goals more effectively.

CAPCUT

I can’t share marketing tools without emphasizing the key element of every strategy: content. For video content, CapCut is hands-down the number one tool I suggest for all creators and businesses. Avoid creating your content on TikTok and then sharing it on other social media platforms with the TikTok logo. If you’re wondering why your TikTok videos aren’t performing well on Meta, it’s because they carry the TikTok watermark. While sometimes these videos might sneak past and find success, Meta prefers you to use their Reel features. Although Meta doesn’t prefer external tools like CapCut, it’s still a great option because it doesn’t add a watermark. Here’s a little insight into my favorite video editing tool.

CapCut is a powerful, user-friendly video editing app developed by ByteDance, the creators of TikTok. It has quickly become popular for its robust features and ease of use.

Key Features:

1. Easy-to-Use Interface: Intuitive design that makes video editing accessible for beginners and professionals alike.
2. Advanced Editing Tools: Offers a range of editing tools, including trimming, cutting, and merging clips, along with speed adjustment.
3. Special Effects and Filters: Extensive library of effects, transitions, and filters to enhance video quality.
4. Text and Stickers: Add text, stickers, and captions with customizable fonts and styles.
5. Music and Sound Effects: Integrate music and sound effects from an extensive audio library.
6. High-Resolution Export: Export videos in high resolution, up to 4K.

Supporting Analytics:

• User Base: Over 200 million downloads worldwide.
• Engagement: High user engagement with an average session length of 15 minutes.
• Growth Rate: Rapid growth with a 50% increase in downloads year-over-year.
• User Reviews: Highly rated with an average rating of 4.5 stars on app stores.

CapCut is an essential tool for creators looking to produce high-quality video content efficiently, making it a valuable addition to any content creation toolkit.

Additional Tools and Features

The additional tools listed below are not my professional preference, but I felt it was important to highlight them due to their statistical success. My colleagues and team members at AD Media Group have used these tools and shared their processes with me. Who knows, I may be back with deeper insights on these tools in the future. Until then, if you use any of these tools, please share your thoughts! We would be thrilled to hear from you.

1. Hootsuite: Social Media Management

• New Feature: AI-driven social listening tools to track brand mentions and sentiment analysis.
• Analytics: Hootsuite serves over 18 million users worldwide, demonstrating its position as a leading social media management tool. The platform has experienced a 20% growth in enterprise adoption, indicating its increasing appeal to larger organizations.

2. Buffer: Social Media Scheduling

• New Feature: Advanced analytics for engagement tracking and post-performance insights.
• Analytics: Buffer has over 4 million users, reflecting its strong user base and popularity among social media managers. The platform has achieved a 15% growth in its user base annually, showcasing its continuous appeal and effectiveness.

3. HubSpot: Marketing Automation

• New Feature: AI-powered content creation tools for blogs and social media.
• Analytics: HubSpot boasts over 135,000 customers, illustrating its extensive reach and trust within the marketing automation industry. The platform has seen a 30% growth in annual revenue, indicating its financial success and increasing market penetration.

As we continue to embrace these innovative tools, we recognize the immense potential they bring to streamline our workflows and enhance our creative processes. At A.D. Media Group, we are committed to staying ahead of the curve, ensuring our clients benefit from the latest trends and technologies. By integrating these new features into our strategies, we aim to provide an unparalleled experience for our influencers, brands, and their audiences.

I hope these insights guide your business to unparalleled success. Assisting fellow entrepreneurs and content creators in finding their footing and capitalizing on opportunities is my passion. For more business insights and entrepreneurial tips, be sure to explore my previous blog posts which are linked below. These resources could provide the assistance you need to thrive.

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Your presence here means the world to me. Your continued support fuels my dedication and drive each day.

Some Other Blog Posts You May Find Helpful: Comparing Monetization Platforms, Should I Boost My Posts, and The Importance of Establishing A Website, Blog, and Newsletter.

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