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You’re Not Competing With Amazon. You’re Competing for Attention. How small businesses compete and win during Prime Day, Target Circle Week, Walmart Deals, and every major retail sale event. Let me start with the most freeing, most exciting thing I know about Amazon Prime Day, Target Circle Week, Walmart Deals, and every major retail sales […]
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I’m the Founder and CEO of Parlay Collective, where I oversee strategy, growth, and platform performance across brands and creator-led businesses.
My work centers on building strong online foundations through structure, clear execution, and a deep understanding of what drives conversion, return on investment, and sustained relevance. The perspective I share here comes from experience, scale, and long-term thinking.
Alongside this work, I share the realities of modern founder life, from corporate workwear, travel, and office life to the tools and considerations that support showing up prepared in demanding environments.
This platform reflects how I build today, focusing first on what works, then on how it shows up in real life.
