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A Photographer’s Guide on what to wear to your Spring Sessions! Last week, I shared a couple outfits and shoes on my stories that I think would be great for shoot days. While everyone has their own style, I do believe when it comes to being on your feet for several hours (or all day) […]
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I’m the Founder and CEO of Parlay Collective, where I oversee strategy, growth, and platform performance across brands and creator-led businesses.
My work centers on building strong online foundations through structure, clear execution, and a deep understanding of what drives conversion, return on investment, and sustained relevance. The perspective I share here comes from experience, scale, and long-term thinking.
Alongside this work, I share the realities of modern founder life, from corporate workwear, travel, and office life to the tools and considerations that support showing up prepared in demanding environments.
This platform reflects how I build today, focusing first on what works, then on how it shows up in real life.
