Here’s Why Creators and Brands Are Taking Notice

In a saturated market of affiliate platforms, creators and brands alike are no longer just looking for exposure; they are looking for results. That’s where ShopMy continues to rise. With its curated approach to content commerce, recent feature rollouts, and rapid user adoption, ShopMy is becoming a cornerstone in the monetization landscape.

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At AD Media Group, we study the metrics and performance trends that drive actual conversions. Here’s everything you need to know about ShopMy’s growth, how it compares to competitors like LTK and Mavely, and why we integrate it heavily into our Monetization Management Services.

ShopMy’s Latest Features Reshape Affiliate Marketing

Recent updates to the ShopMy platform have made it even more creator and brand-friendly. These enhancements eliminate unnecessary steps, streamline passive income potential, and amplify discoverability.

Key feature rollouts include

• Circles – A brand new browsing experience that allows users to shop multiple creators’ storefronts at once. This collaborative, AI-powered feed increases consumer time spent on the platform and product exposure.
  • My personal view on this feature is very mixed. I believe if a creator consistently handles their business and invests significant time and effort into it, but then shares their audience or visibility with someone who posts sporadically, the line can feel skewed. I am all for sharing and collaboration, but I often notice that my work ethic and consistency differ greatly from others. That can make the boundaries feel a bit blurred. I am always open to learning, but this is how I see it right now.
• Automatic Link Capture – Whenever an influencer shares an affiliate link, that product is automatically added to their ShopMy storefront, reducing lost earnings from one-time stories or expired links.
• Creator Storefront Search – Influencer storefronts are now fully searchable with filters, wishlists, and keyword tools that extend the lifespan of shared content.
• Two-Way Messaging – Creators and shoppers can now connect directly, allowing for stronger relationship building and increased product trust.
• AI-Enhanced Discovery – ShopMy has improved its product recommendation engine so consumers can easily discover creators, product categories, and curated finds without relying on social media algorithms.

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ShopMy By the Numbers

ShopMy is scaling fast. These are the most recent platform statistics available:

• Over 175,000 creators are currently active on the platform
• More than 1,000 brand partners and growing
• $80 million in monthly affiliate commerce facilitated through the platform
• $352 million in total sales generated for brands
• 5.5x average return on ad spend for brands using ShopMy’s Opportunities campaigns
• 16,000+ pieces of content created through ShopMy collaborations
• $410 million valuation after raising $77.5 million in its Series B funding round in 2025

How ShopMy Compares to LTK and Mavely

We often get asked, How does ShopMy stack up against long-established platforms like LTK or flexible models like Mavely? Here’s how it breaks down:

Approval Process and Access

• ShopMy – Creators can join by invitation or brand referral, which maintains platform integrity but still allows for scalable growth.
• LTK – Highly curated. Many creators are rejected or placed on waitlists. Strong focus on brand image and exclusivity.
• Mavely – Open access for creators. Easy onboarding but offers fewer long-term growth tools.

Monetization Tools

• ShopMy – Offers automatic link capture, advanced analytics, gifting programs, and full storefront search. Designed for evergreen revenue potential.
• LTK – Known for visual curation but lacks automation and storefront longevity. Links often live only within feed posts or stories.
• Mavely – Focused mostly on affiliate links and rewards programs, often driven by Amazon links and lightweight content tools.

Campaign and Collaboration Management

• ShopMy – “Opportunities” tool allows brands to post collaborations directly on the platform. Influencers can apply, create, and report—all in one place.
• LTK – Influencers rely on personal brand contacts or manager connections to secure collaborations. Most paid campaigns go through an internal rep model.
• Mavely – Limited collaboration tools. Primarily used for link creation and rewards programs rather than structured brand campaigns.

Audience Experience

• ShopMy – Consumer-friendly design with AI product discovery, Circles for cross-shopping creator picks, and two-way communication.
• LTK – Visual layout is strong, but lacks personalization tools for the consumer beyond search by creator.
• Mavely – Focuses more on creator-driven recommendations without a true marketplace or immersive shopping experience.

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Why More Influencers Are Choosing ShopMy

At AD Media Group, our clients prioritize platforms that support income longevity and transparency. Here’s what stands out for creators:

• Evergreen Storefronts – Instead of links that expire after 24 hours, ShopMy creators build permanent, searchable pages of every affiliate product they recommend.
• Time Efficiency – With automatic product link capture and integration, creators don’t have to remember to upload every URL or image.
• Full Brand Control – Creators promote only the products they choose. There is no algorithm pushing or penalizing based on trends or frequency.
• Increased Earnings – By minimizing friction and creating seamless pathways for affiliate income, ShopMy creators earn more with less guesswork.

Why Brands Are Prioritizing ShopMy Campaigns

Whether you’re a founder or a marketing strategist, ShopMy offers real metrics and scalable tools. Here’s why brands are leaning in:

• Verified Data – Brands see in-platform performance, including clicks, conversions, and creator engagement.
• Quick Setup – Through the “Opportunities” board, brands can create and manage influencer campaigns without an agency middle layer.
• Competitive Benchmarking – ShopMy’s analytics help brands understand which creators perform best, what types of products convert, and how they stack up against competitors.
• Trackable Gifting – All brand gifts can be logged, tracked, and reported to see actual content output and ROI.

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How We Use ShopMy Within AD Media Group

As part of our Monetization Management Services, we actively integrate ShopMy into our clients’ platforms and strategy. Our services include:

• Custom storefront builds with keyword optimization
• Weekly analytics reports comparing ShopMy data with other monetization platforms
• Input and linking of affiliate products for seasonal campaigns
• Influencer brand outreach and application support for Opportunities campaigns
• Cross-platform linking with Pinterest, blog posts, and newsletters

While LTK offers prestige and Mavely delivers accessibility, ShopMy is carving out the future of shoppable content by blending automation, transparency, and long-form monetization. It empowers creators to scale income and enables brands to see exactly what they are getting in return.

At AD Media Group, we continue to elevate our clients through platform performance, and ShopMy is a pillar in that structure.I believe the most effective path for multi-layered growth is to establish a consistent strategy across all platforms. Leveraging one platform, such as LTK, does not exclude you from utilizing others. The key is to intentionally align brand initiatives and strategically place each platform within your broader marketing assets.

In my professional opinion, this approach is not only educated but essential for growth and long-term sustainability. Each platform is working daily to support your content and extend your reach. Limiting yourself to just one monetization outlet can mean missing valuable opportunities to maximize visibility and revenue potential.

If you’re ready to amplify your monetization strategy or activate stronger brand campaigns, our team is ready to implement a ShopMy-first approach with proven results.

As always, I hope my insight helps you guide your business to the most success. I love assisting fellow entrepreneurs, business owners, and content creators to find their footing and capitalize on it. For more business insights and entrepreneurial tips, be sure to view some of my latest blog posts below. You being here means the world to me! I am driven daily by your continued support.

Some Other Blog Posts You May Find Helpful: Founder’s Favorites, Comparing Monetization Platforms: LikeToKnowit, Collective Voice, Mavely, Shop My, Amazon Influencer Program, & More, Should I Boost My Posts? Is It Worth It?, The Power of Brand Stories: Why We Love Our Favorite Products

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