January 11, 2021

6 Reasons Why It’s Important to Blog No Matter The Business You Are In

Are You Blogging? I promise it’s an investment in your company’s longevity and here are 6 reasons why you should!!

1. A blog can maintain your marketing strategy and structure your relevant content
Promoting your services and goods is not an easy task, especially in a highly competitive business climate. That’s when the blog comes in handy. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company. Think about promoting your videos, podcasts, interviews, and more on your blog. This is helpful content for your audience, and great content for your website. The important part is the quality of your posts and if you are of service to your audience.

2. A blog can attract new clients
THIS IS STEP IS HUGE!!!!! Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index. Businesses pay thousands of dollars to Google Ads but being able to generate SEO on a regular basis also helps increase visibility without investing in a blind paid ad!!

3. A blog can promote a community around your website and organization
This is a perfect way to maintain and spread a word about your services and create long-lasting bonds with prospects. Share your blogs on social media to reach a wider audience and build a community around your posts, insights from your company, and your perspective. You’ll start to see just how much traction a blog can bring when you share it on social and bring in new visitors to your website.

4. A blog can build your reputation in a particular field of your interest
Blogging allows you to share your perspective with your audience in a new way. In today’s world, you see influencers sharing the same products but they all have a different point of view or a different opinion about it.

5. A blog can help you advertise
Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” agenda. And customers are also getting a little tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.

6. A blog can help you appear more trustworthy to your potential clients
People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you are providing helpful and accurate content, encourage discussions and knowledge sharing, and you will see the increased trust in your brand!

The importance of blogging for business ventures cannot be underestimated under present digital and marketing circumstances. Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. Whatever your needs are, a blog post is a great tool for creating stream of website traffic, growing audience, and new prospects.

A Helpful Tip

Here is a tip if you don’t want to call it a blog! Let’s say your in an industry that calling it a blog just doesn’t fit your brand! That’s ok!! Call it your Latest Projects, or your Journal! Just create the process and implement it within your marketing strategy! As long as you have a blog style format to curate the SEO the name of it can fall on brand but still generate the positive attributes we have listed above!

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  1. […] Then in early 2020, I brought on Audrie Dollins as my brand manager and she shared with me six reasons why it’s important to blog. A blog can maintain your marketing strategy and structure your relevant content, attract new customers, promote a community around your website and organization, build your reputation in a particular field of interest, help you advertise, and appear more trustworthy to your potential clients. She recently did an entire blog post on this subject which you can find, HERE. […]

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