LTK Con 2024 | A Look Behind The Scenes
I’ve had the privilege of working with the Double Take Girls for many years, curating content that reflects their brand and vision. Each year, my team continues to support their evolving needs while I personally enjoy connecting, catching up, and staying updated on their latest projects
What Is The LTK Conference?
What is the LTK Conference and why is it important that we are there? The LTK Conference also known as LTKCON brings together influencers, brands, and industry leaders worldwide to network and collaborate. Brands showcase their latest products at vendor booths, share upcoming campaign opportunities, and engage directly with influencers and brand managers. This is an important time to network, build relationships, and much more! Some brands that attended LTK Con this year were: Macy’s, FREE PEOPLE, Quince, Evereve, Stanley, Mackenzie-Childs, Victoria Emerson, SPANX, and so many more!
What is LTK?
LikeToKnowIt is an app used by Bloggers/Influencers to link their items, like clothing, housing items, decor, and more to Companies where the products can be found for purchase. The Blogger receives a commission from the purchase.
Influencer marketing has grown rapidly over the past decade, and platforms like LTK (formerly RewardStyle) have played a significant role in this expansion. LTK enables influencers to share curated looks and products, allowing their followers to shop directly from their posts. Below is a detailed overview of LTK’s impact, influencer marketing trends, statistics, and growth projections:
LTK Overview & Statistics
- Platform Reach:
- LTK has over 20 million registered users globally and is available in 100+ countries.
- Over 150,000 influencers actively use the platform, ranging from fashion bloggers to home decor experts.
- LTK content drives approximately $3 billion in annual retail sales.
- Affiliate Marketing Impact:
- LTK enables influencers to monetize their content through affiliate links. On average, influencers using LTK earn 20-30% in commissions on sales, depending on retailer partnerships.
- Top influencers on LTK have reported monthly earnings between $10,000 to $50,000, showcasing their high-income potential.
- User Engagement:
- LTK users tend to have high engagement rates due to the platform’s shopping-friendly format, with conversion rates averaging 6%—higher than traditional social media platforms.
- 70% of LTK’s users are active monthly shoppers, and over 50% make a purchase within a week of engaging with content.
- Influencer Niches:
- Fashion, beauty, home decor, and lifestyle are the most popular categories on LTK, with fashion influencers making up 65% of the top earners.
- Micro-influencers (10,000 to 50,000 followers) make up a growing segment of LTK’s active user base and are increasingly sought after for their authentic, highly engaged audiences.
Influencer Marketing Growth & Projections
- Market Growth:
- Influencer marketing is expected to reach a market size of $21.1 billion by 2024, up from $16.4 billion in 2022.
- As of 2023, 93% of marketers reported using influencer marketing as part of their strategies, a significant rise from 70% in 2017.
- LTK, with its dedicated shopping interface, has positioned itself as a leader, with projections indicating continued expansion as more brands shift marketing budgets toward influencers rather than traditional advertising.
- Key Drivers of Growth:
- The increasing use of social commerce (shopping directly from social media platforms) is a major growth driver. By 2026, social commerce is expected to account for nearly 20% of global e-commerce sales.
- Influencer marketing via platforms like LTK is contributing to this shift, with consumers increasingly relying on influencer recommendations for purchase decisions.
- ROI for Brands:
- Brands leveraging influencer marketing through LTK see an average return on investment (ROI) of $5.78 for every $1 spent. This ROI is particularly high when brands partner with micro and mid-tier influencers, who often have highly engaged audiences.
- Campaigns that use LTK affiliate links drive a significantly higher click-through rate (CTR), averaging 1.6% compared to traditional online ads, which typically see a CTR of 0.5%.
Influencer Marketing Projections within LTK
- Revenue Growth for Influencers:
- By 2025, it’s projected that influencers on LTK could see a 15% increase in earnings due to the platform’s expanding user base and retailer partnerships.
- LTK plans to continue integrating advanced analytics and AI-driven recommendations to improve influencer-retailer matches, leading to more targeted and higher-converting collaborations.
- AI & Personalization:
- LTK’s use of AI-powered product recommendations is expected to increase, providing users with a more tailored shopping experience and increasing influencer sales conversion rates by 10-12%.
- These innovations, combined with real-time data analytics, will allow influencers to optimize their content strategies and deliver highly relevant product recommendations to their followers.
- Influencer Marketing as Mainstream Strategy:
- As consumer trust in traditional ads declines, influencers are emerging as one of the most trusted sources for product recommendations. 61% of consumers trust influencer recommendations, compared to just 38% for branded content.
- By 2026, influencer marketing is projected to account for up to 30% of digital ad budgets for fashion, beauty, and lifestyle brands, many of which already heavily utilize LTK.
Case Study: LTK & Brand Partnerships
Brand Example: Abercrombie & Fitch
- Abercrombie & Fitch collaborated with multiple LTK influencers for a fall campaign that generated over $2.1 million in sales within 30 days.
- The campaign saw a 9% conversion rate, far exceeding the industry average.
- Abercrombie reported a 35% increase in brand visibility and follower growth through the influencers’ engagement.
Influencer Example: Grace Atwood
- Grace Atwood, a prominent fashion and lifestyle influencer, has leveraged LTK to build her brand. In 2022, she drove over $500,000 in sales for partnered retailers through LTK links alone.
- By using LTK’s analytics tools, Atwood was able to refine her content strategy, focusing on the most popular product categories for her audience, resulting in a 20% increase in monthly commissions.
At AD Media Group, attending the LTK Conference is a key event in our calendar, driven by our commitment to supporting our clients and expanding our influence in the industry.
First and foremost, we take pride in showing up for our clients—whether it’s to cheer them on as they showcase their work or help facilitate meaningful connections that can propel their success. Being there in person allows us to truly demonstrate our dedication and the value we bring.
Beyond client support, the LTK Conference offers unparalleled networking opportunities. The influencer industry is built on relationships, and this event enables us to engage with like-minded professionals who understand the complexities of the business. Conversations here go beyond surface-level interactions, allowing for deeper, more insightful exchanges with new contacts and long-established partners alike. These connections often spark fresh ideas and open doors to future collaborations, ensuring we stay at the forefront of the ever-evolving influencer landscape.
Our Operations Manager Tommi-Lynn snags a few images with Teaching in Heels | Beige White Gray What makes our relationship even more outstanding is each creator lives across the United States so this may be once a year if not more before we see them next.
Our team captured content for our creators throughout the event.
Double Take Girls | Fit Momming | Hip Mom Shops
Everyday Holly | Hip Mom Shops | Sherri Calnan Home
How We Show Our Support
One of the most exciting services we offer at the conference is photography. We have the privilege of capturing clients’ looks, friends of clients, and even others who simply ask. Providing high-quality photos with a quick turnaround time gives a dynamic, on-the-go feel reminiscent of New York Fashion Week. It’s one of the ways we add extra value, offering our support beyond traditional networking and showcasing our commitment to the industry.
The AD Media Group Team set. up shop daily in the loy at The Thompson to be quick on our feet to capture content for creators, meetings, and more! Memories were made and success was had!
The Recruiter Mom | Lovely Life Styling
Relationships We Build
Another standout aspect of LTK Con is the chance to reconnect with familiar faces. With influencers, brand managers, and industry leaders gathering from around the globe, it provides a rare opportunity to meet with clients and colleagues we don’t often see in person. These face-to-face interactions help strengthen the vital relationships that make our work so rewarding, deepening connections that are essential to both our clients’ success and the continued growth of our business.
Fit Momming | Sherri Calnan Home
Beige White Gray | Teaching In Heels | Elvie in the City
Our Services Create Results
At AD Media Group, your why is our why. Our services are built to deliver results that matter to you. Whether you’re spending quality time with family or attending pivotal events like the LTK Conference, we ensure your business not only sustains but continues to grow.
With our Full Structure process, you can trust that your business thrives while aligning with your daily social media presence. Our key services include:
- Brand Analysis & Market Research
- Weekly Analytics Reporting
- Content Calendar Creation
- Influencer & Brand Collaboration Management
- LTK, Collective Voice, Shop My, and Amazon Input
- Pinterest, Blog, and Newsletter Monetization
- Social Media Strategy & Management
By committing to this holistic approach, we help you achieve growth without sacrificing what matters most.
We use the time at LTK Con to share these specific details and tailor them to align with your specific needs during this crucial season of your business. By curating our services to fit your goals, we ensure that your growth strategy is as dynamic and adaptable as the ever-evolving influencer landscape.
In every aspect, LTK Con allows us to build, maintain, and deepen relationships while providing services that directly benefit our clients and the broader community. Same time next year? We think, YES!
As always, I hope my insight helps you guide your business to the most success. I love assisting fellow entrepreneurs and content creators to find their footing and capitalize on it. For more business insights and entrepreneurial tips, be sure to view some of my latest blog posts below. You being here means the world to me! I am driven daily by your continued support.
Some Other Blog Posts You May Find Helpful: 2024 AD Media Group Appreciation Dinner, Comparing Monetization Platforms: LikeToKnowit, Collective Voice, Mavely, Shop My, Amazon Influencer Program, & More, Should I Boost My Posts? Is It Worth It?, The Power of Brand Stories: Why We Love Our Favorite Products
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Audrie built a reputable career as a photographer and marketing strategist. My favorite conversations are filled with truth bombs that focus on the grit of Entrepreneurship and the realities of marketing in today’s demand.
