Social Media is the last step in your marketing process, I am going to repeat that for those in the back that couldn’t hear me, Social Media Marketing is NOT your marketing process, it’s the last step and an extension of your marketing foundation. The foundation of your social media marketing strategy should stem from your bigger online and marketing assets. This is where your Newsletter will come into play!
I recommend that no matter the industry you are in that you have a Newsletter go out once a week, with a weekly wrap-up coming in on Saturday or Sunday. I like to recommend going out a minimum of once a week.
How to approach the development and layout of your newsletter, to stand out in the overflowing mailbox
Having a newsletter for your business or website can offer numerous benefits. Here are some compelling reasons why you should consider having a newsletter:
Remember that an effective newsletter requires consistent quality content, an engaging design, and a clear call to action. By leveraging the power of newsletters, you can build a thriving community around your brand and drive sustainable growth.
Your Newsletter, like all marketing assets, needs to align and be cohesive and “match” each outlet you use to market with. I personally prefer that if you have a profile photo/logo it needs to match and be the same on every outlet so your audience can identify that they are in the right place. Why do I feel this way? Sometimes social media outlets do not let you use your exact name, so you want to use your branding materials like your logo, photos, fonts, and brand colors to let them know that they are in the correct place.
Steps to achieve great branding alignment:
Remember, branding alignment is an ongoing process, so it’s important to regularly review and refine your strategies to maintain a strong and consistent brand presence.
When designing your Newsletter layout, you should create sections in your Newsletter that are used on a recurring basis. Consistency is key and helps establish a connection with your audience.
When it comes to designing the best newsletter layout, there are a few key elements to consider. Here is a suggested layout that can help you create an engaging and visually appealing newsletter:
Sections: Divide your newsletter into sections to make it easy for readers to navigate and find the information they are interested in. Each section should have a clear heading and be visually distinct from the rest of the newsletter. Some suggested sections can include:
When generating weekly emails it’s important to not only continue to be a resource for your client but to discuss topics your audience is interested in. They followed you for your guidance and expertise in your specified niche. Ensure that you are being a resource while promoting content that is relevant to your subscribers.
Choosing a niched, on-trend topic is crucial for several reasons:
Remember to strike a balance between niched on-trend topics and evergreen content. While it’s important to cater to current trends, maintaining a foundation of evergreen content provides long-term value and stability for your audience.
It is pertinent that you include an engaging subject line that makes your audience want to read your email. When generating a subject line think to yourself, “As a consumer, would I want to open this?” If the answer is no, keep digging! Engaging subject lines lead to higher open rates which convert to better click rates and sales!
A great newsletter subject line can make all the difference when it comes to the success of your email campaign. Here are a few reasons why a compelling subject line is so important:
Remember, a great subject line should be concise, relevant, and aligned with the content of your newsletter. Experiment with different strategies, test different subject lines and analyze the results to continually refine your email marketing efforts.
Use this handy checklist to ensure your newsletter is polished, organized, and ready to engage your audience. Follow these steps to create a compelling newsletter:
By following this newsletter checklist, you can create a well-crafted and engaging newsletter that captivates your audience and drives meaningful interactions. Happy writing!
Remember to comply with legal requirements and obtain proper consent from subscribers in accordance with data protection regulations.
For many years I have expressed the importance of a newsletter. One of my previous blog posts, The Importance of Having a Newsletter, can also give you additional insight and statistics that will help you understand the impact of this marketing strategy and how it can align with your brand.
Remember that generating newsletters and marketing assets for your company’s growth is important and IS something you are more than capable of doing. However, I strongly believe that delegating tasks and leaving it to someone who specializes in these types of marketing strategies is pertinent to your growth and time. I created AD Media Group to be the trusted team to do these very items that speak the language of in-demand influencers, creators, and brands. When working with AD Media Group, we have analytical data that proves within 6 months of our services your company will have an across-the-board increase in brand engagement and brand awareness, which ultimately increases sales.
I hope these suggestions help you decide if gifting collaborations align with your business and how influencer marketing can positively impact it. For more business insights and entrepreneur helpful tips, be sure to SUBSCRIBE to my newsletter for these updates straight to your inbox and see some of my favorite blog posts below.
CAPTURE. BRAND. ENGAGE.
I'm a professional Influencer + Brand Photographer and Marketing Strategist that curates content to elevate your online and social media presence that results in an increase in sales.
Audrie built a reputable career as a photographer and marketing strategist. My favorite conversations are filled with truth bombs that focus on the grit of Entrepreneurship and the realities of marketing in today’s demand.