If you know me you know that I always stress the fact that everyone should have a newsletter for their business. It is crucial as it keeps you relevant and is another way your audience can connect with you and what your audience can expect from you in detail. This highlights your services so that your ideal client or candidate can see what services you are currently offering at that time. Do not worry if you feel you’re being annoying, I get this all the time , there are some that will unsubscribe but your ideal client will most likely stay and shop through more consistently through your newsletter, using it as a reminder and a helpful tool.
As a brand or influencer engaging with your audience is extremely important! Audiences value when they can feel connected to you and your brand. By having a newsletter you are creating another outlet for your audience to stay up to date and engaged with all your content and exciting endeavors. This will help you stay relevant and give your audience a sense of connection! Creating a vip list or first to know adds some importance that generates buzz and a special moment and sale for your client.
Another perk to having a newsletter is that you get to steer your audience to platforms or specific posts that you want them to see/interact with on your website. For example, let’s say you have an event coming up and you really want to get the buzz going about it. By having a newsletter you can begin highlighting your event way ahead of time along by adding an appropriate link or exciting graphic to get people excited to attend! You can also use the platform to direct a specific part of your website that shares specific information, product, brand or service, that increases your website traffic. While they are on your website for this specific link they also will be more chances to click around other parts of your website that could inspire them to add to their purchase thus increasing the initial reason and sale on your site.
As I have touched on before having a newsletter can help drive sales. By having a newsletter you know that your subscribers are your direct target audience. Essentially, it’s email marketing but you know that it is being delivered directly to your target audience. By you providing direct links to products or a campaign that you are involved it you are connecting directly with your audience who are most likely to purchase! On social Media its a post and pray that your audience sees what you are sharing, on your newsletter it is to ones that signed up specifically to make sure they do not miss anything. This is like a email raise of the hand that they like what you are providing, and it’s important you continue to use your newsletter emails to be a consistent resource that will become a constant sales tunnel.
Having a Newsletter can grow your audience. This is essential to any brand or influencer as your audience is everything! According to MMMatters.con emails that contain your social media links ” have a much higher click-through rate when compared to those that don’t.” Meaning, by you providing your links to all your platforms in your newsletter, you will have an increased chance of connecting with say someone who only follows you on Instagram being able to find and connect with you on all your other platforms. Reaching new audiences is essential for any business to grow and reach new avenues!
As always if you are needing help with any of your marketing needs visit admediagroupllc.com for some more information and will be more than happy to assist you! If you have subjects you would like me to discuss or give tips on please leave in the comments!
As always the opinions are that of my own. This is post is not sponsored however some links may be monetized. All imagery is owned by Audrie Dollins of Audrie Dollins Media Group LLC
I'm a professional Influencer + Brand Photographer and Marketing Strategist that curates content to elevate your online and social media presence that results in an increase in sales.
Audrie built a reputable career as a photographer and marketing strategist. My favorite conversations are filled with truth bombs that focus on the grit of Entrepreneurship and the realities of marketing in today’s demand.