Hi Friends! Is anyone else feeling totally overwhelmed by how we consume media today? So much reading and watching, we’re starting to get numb to it. I love to take in my media consumption through social media — as I read blogs, captions, articles and more, but how I intake media has evolved to listening as well. With print media, digital, radio, billboard, etc., our mental capacity for ingesting media is getting overwhelming. Through the rise of social media, influencers and content creators or even just regular users are able to build a brand for themselves through consistency and passion. One way to spread news and build a brand for yourself is through podcasting, which is a growing market for consumers all across the world.
The amount of people who listen to podcasts, or even podcast creators has grown by millions over the past few years. Just in 2021, we have an insane amount of hours we spend on listening to podcasts — that being 15 BILLION HOURS. Woah!!! Whether that is a true crime podcast, fashion, educational, or purely for entertainment, listening to podcasts has grown out of its stigma and is now a popular way to consume all types of media. Through the use of Spotify, Apple Music, and other podcasting platforms, it has become so easy to listen during any time of the day. This is a reason why the market for podcasting is always growing. Whether you’re walking to class or work, driving, or just casually listening, it’s easy to take podcasts on the go and listen whenever it’s most convenient to you. Let’s break down the stats! According to an article by Georgi Todorov, we can see that:
All sources taken from semrush.com.
When podcasts first became a popular way to consume media, it became popular due to the easy access to listening. Now, it is a growing idea for content creators to film their podcast recording, allowing their viewers to real time (or watch later) watch the podcast get recorded. This allows for people to actually see the conversation happening, which makes consumers feel more involved in the conversation. With the growth of social media, we’ve seen podcasts rise in the standings for ways to advertise content as well. Through paid sponsorships, shoutouts and being able to physically speak about brands and things you love, having a voice to present those things is so helpful.
Creators are able to network with other creators, share their story and build their brand in a way where it seems more personal. There’s something about actually hearing someone’s voice that makes a more personal connection between you and said person. If you are able to hear your favorite content creator speak about brands and items he or she loves, you feel more likely to purchase or become more familiar with it. Even just hearing your favorite podcaster speak about topics they’re passionate about, or them conversing with other guests makes listenings feel genuinely apart of the conversation.
I hope you have the best day ever Friends!! I appreciate each and every one of you every day and am thankful I get to do what I do! Cheers!
I'm a professional Influencer + Brand Photographer and Marketing Strategist that curates content to elevate your online and social media presence that results in an increase in sales.
Audrie built a reputable career as a photographer and marketing strategist. My favorite conversations are filled with truth bombs that focus on the grit of Entrepreneurship and the realities of marketing in today’s demand.