“Why haven’t I landed a brand deal yet?” This is definitely the most common question I have gotten and have heard within the influencer community for years! Essentially, every brand is different in what they are looking for, but here are some common reasons why you may not have been snagging as many brand deals as you may have wanted.
So Let’s discuss some hard truths because truly If you invest into a brand they will invest in you! If you are running through the motions and not putting authentic thought in to the story you will tell to contribute to the most sales
High Resolution Imagery
This is one of the MOST important foundations when executing a successful collaboration! Providing high quality imagery and content can really elevate your brand and serves as a wow factor. Just implementing a regular By creating a wow factor with your imagery you’d be increasing artistic engagement and getting new viewers to literally stop in their scrolling tracks and give your page a look!
Another important reason for high resolution imagery is that these images can be used on many different platforms and would serve as a marketing outlet for you and the brand. A picture is truly worth a thousand words and by having high resolution imagery it would fabulously demonstrate the product or service without the need of any words.
A seasoned Influencer Photographer is also helpful as they understand the industry and goal. They also can direct on some fun To make sure you are getting high end imagery, it is important to set up a monthly photo session at a minimum if not every week or every
Consistency on Multiple Platforms
Remaining consistent on multiple if not ALL of your platforms can be all the difference between you landing the brand deal of your dreams or just falling a bit short. Remaining consistent on your platforms gives your audience and potential new audiences something to refer back to. We like to think of it as your digital business card! Not only is remaining consistent important, but you also need to maintain your brand message throughout so your audience won’t be confused by the message you are trying to portray! We stress constantly about a content calendar to make sure it aligns with other things that might be going on within your schedule so the consistency
It’s All in the Details
Let’s say you have landed a brand deal, great! But what are the next steps to really seal the deal to leave the brand wanting to come back for more? Well, it’s all in the details. One of the most important details to make sure you are thoroughly reading and paying attention to is your brief. When you have landed a brand deal the brand more times than not will send over and influencer brief highlighting all their expectations and an outline of who they are as a brand. It is important that you read this brief to gain an understanding of how you want to execute this collaboration to meet the brands standards, but still stay on brand for you. Overall, the more you invest in the brand the more they will invest in you!
Underpromise and Overdeliver
When trying to make sure your you secure a long
Engaging with your Audience
As simple as this sounds, engaging with your audience really does make a difference when a brand is viewing your profile to book you for an upcoming brand deal. Just by responding to comments and story replies can make a huge impact on the value your audience will have for you. This also ties back to why I think in person events are so important and can increase engagement for your business. If you want to read more on why check out my previous blog 5 Reasons Why In Person Events are Important.
Being Authentic & Being Knowledgeable of The Product.
If you are constantly posting items that do not fall in line with your brand it will be like you are selling. Being an influence should be natural, while you are doing what you love.
I hope this gave some insight on some key contributors that you could work on and improve to get those brands knocking down your door to work with you!