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Influencer Marketing is projected to reach 16.4 Billion Dollars in the year 2022. As the industry grows, so do the ways that brands that are marketing regarding an array of influencer campaigns and collaborations. It can seem overwhelming at first, but I am here to tell you not to worry as we are here to help […]
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I’m the Founder and CEO of Parlay Collective, where I oversee strategy, growth, and platform performance across brands and creator-led businesses.
My work centers on building strong online foundations through structure, clear execution, and a deep understanding of what drives conversion, return on investment, and sustained relevance. The perspective I share here comes from experience, scale, and long-term thinking.
Alongside this work, I share the realities of modern founder life, from corporate workwear, travel, and office life to the tools and considerations that support showing up prepared in demanding environments.
This platform reflects how I build today, focusing first on what works, then on how it shows up in real life.
