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Here’s Why Creators and Brands Are Taking Notice In a saturated market of affiliate platforms, creators and brands alike are no longer just looking for exposure; they are looking for results. That’s where ShopMy continues to rise. With its curated approach to content commerce, recent feature rollouts, and rapid user adoption, ShopMy is becoming a […]
AD MEDIA GROUP, Audrie Dollins, Bloggers, Branding, Fashion, Marketing, Marketing Firm, Monetization Management, Social Media Marketing

I’m the Founder and CEO of Parlay Collective, where I oversee strategy, growth, and platform performance across brands and creator-led businesses.
My work centers on building strong online foundations through structure, clear execution, and a deep understanding of what drives conversion, return on investment, and sustained relevance. The perspective I share here comes from experience, scale, and long-term thinking.
Alongside this work, I share the realities of modern founder life, from corporate workwear, travel, and office life to the tools and considerations that support showing up prepared in demanding environments.
This platform reflects how I build today, focusing first on what works, then on how it shows up in real life.