To tell a business owner that the goal of their business is to monetize and generate a profit seems obvious and unhelpful. But to guide a business owner to see how many additional revenue streams they’re missing out on is a whole other conversation. As a serial entrepreneur and marketing strategist, I have had the […]

I hear this saying and for some reason, I am not a fan. “You have to spend money to make money.” Yes, I am guilty. I have said it to justify the sting of dropping cash, but to me it needs to be rephrased to “You need to invest money to make money”. To me […]

If you know me you know that I always stress the fact that everyone should have a newsletter for their business. It is crucial as it keeps you relevant and is another way your audience can connect with you and what your audience can expect from you in detail. This highlights your services so that […]

As the Social Media world continues to grow it can feel overwhelming. “What platform do I use for what?” There are so many different platforms out there, but today I am here to share with you how to use each of them for the most success for your business! Many small business owners can only […]

“Why haven’t I landed a brand deal yet?” This is definitely the most common question I have gotten and have heard within the influencer community for years! Essentially, every brand is different in what they are looking for, but here are some common reasons why you may not have been snagging as many brand deals […]