July 20, 2022

How AD Media Group Can Elevate Your Business

I hear this saying and for some reason, I am not a fan. “You have to spend money to make money.” Yes, I am guilty. I have said it to justify the sting of dropping cash, but to me it needs to be rephrased to “You need to invest money to make money”. To me the word “spend” doesn’t guarantee and it’s treated as a “waste”. Where as Investment is not for the right now ROI, but the longevity of your ROI. ROI is a word often misused for immediate return, but in fact the term on how I prefer to use it in its full capacity that include sales. ROI I should include a multitude of factors not just limited to sales and should include the following:

What is AD Media Group? Why should you work with us?

AD Media Group creates and maintains a consistent call-to-action marketing approach for influencers and brands. Here at AD Media Group we not only offer a plethora of services to help elevate and grow your business through daily marketing tasks, but we also have the privilege to connect influencers and brands together to increase product and brand recognition that ultimately increase sales.

All clients that work with AD Media Group meet with our team once a week with an organized, and detailed meeting to discuss the content calendar. If you haven’t already be sure to check out a recent blog post The Importance of a Content Calendar. No matter the industry, in order to keep your team and your goals aligned with everyone, we generate a content calendar from broad range of yearly, quarterly, monthly, weekly, and daily. To know the marketing structure for your company through the content calendar and what outlets you feel will benefit the longevity of your company this approach allows you

Individualized Branches & Services

Influencer Management

Brand Management

Influencer Campaign Management

Monetization Management

Social Media Management

Influencer Management

Influencer management is the process of managing your relationships with influencers consisting of; content creation, approvals, negotiations, collaborations, and long-term relationship building. At AD Media Group this is where our experienced team assists bloggers and influencers with everyday tasks such as developing strategies and executing major brand deals.

Through influencer management, our goal is to elevate your online presence from being a hobby to a fully running and established business. We execute this through many curated details including content calendar curation, blog development, email marketing, social media consistency, and monetization.

Content Calendar Curation

  • We lay out a detailed and strategy-driven calendar that has you prepared for every day, large holidays, events, and collaborations in advance. We take out any guessing and pencil in all of the must-know dates to execute a successful online presence keeping your team all the same page.

PR/Pitching

  • AD Media connects brands, influencers, and businesses together to build a sustainable partnership that generates sales for all parties. We have a specific department that focuses on handling all collaborations from the initial contact to the confirmation of the deal. You tell us your goals and we strive to help you reach them and work with brands nationally and locally! From the first initial contact with the brand to the negotiations, to the final step of delegating the deliverables.
    • 78% of businesses plan to spend 10% or more of their overall marketing budget on influencers in 2020 (Influencer Marketing Hub)
  • Curate & Update Media + Rate Kit
  • Brand List Curation
  • Liaison For Client + Brands
  • Collaboration Negotiation
  • Handling of Deliverables

Email Marketing/Newsletter

  • Not only is building a subscriber list key but delivering content consistently to their inboxes is pertinent. Our email marketing approach has helped our clients increase sales by delivering happy mail consistently.

AD Media Group Newsletter Services

  • Curate & Design Email Layout 
  • Design & Embed Newsletter Pop Up
  • Update & Segment Newsletter Subscribers
  • Link & Correlate & Update Verbiage to Current Details & Happenings

Blog Curation

  • Blogging generates SEO and we believe you need to own your content and elevate your online presence. In a way, your blog serves as your safety net in an ever-changing industry. Our team is here to take care of the details of the blog so you can focus on the big picture.
  • Monetized Links
  • Correlating Newsletter details
  • Collage Curation
  • Correlating Instagram Graphics 
  • Correlating Pinterest Pin Graphic 

Monetization

  • We stay consistent with product input and linking in order to maximize profit across all of your platforms.
    • Conversions/sales is the most common metric for measuring influencer marketing success (39%), ahead of engagement/clicks(34%), and impressions(27%). (Influencer Marketing Hub)

LTK INPUT

  • Additional 30 LTK Posts Per Week
  • Collage Linking
  • Scheduling/Tagging

AMAZON INPUT

  • Storefront
  • Additional 30 LTK Posts Per Week
  • Collage Linking
  • Scheduling/Tagging

PINTEREST INPUT

  • Additional 30 LTK Posts Per Week
  • Collage Linking
  • Scheduling/Tagging

INSTAGRAM INPUT

  • Linking & Posting 
  • Collage Linking
  • Scheduling/Tagging

Social Media Planning

  • Planning is key! We do not post and pray. We create a consistent call to action with our marketing model that creates a routine for you and your audience.
    • Audience relationship is the most important factor for marketers when considering which influencers to use. 53% ranked this as their top priority (Influencer Marketing)

Website Design/Maintenance

  • Whether you have a website or do not we can make any changes that you might want to add or change. We want to keep the website as up to date with you and the content you create.
  • We want you to have the best quality content! You can schedule a time to have our photographer take pictures that you can use in your across the content of your platforms. You may also schedule a time with our videographer and they can film content for.

AD Media Full Structure Approach

Our preferred structure to get the most digital marketing impact and longevity would be following the AD Media Group Full Structure Collection. This is a consistent marketing process that hits multiple platforms.

  • 1 Blog post per week (4 blogs per month) includes:
  • SEO optimization
  • Monetization widget
  • Pinterest graphic placed at bottom of blogpost
  • 1 Instagram story graphic per blogpost
  • Newsletter:
  • 1 Newsletter per blog post
  • Promoting blog post
  • Updating static content to redirect to socials, blog, LTK, Amazon Storefront, etc. 
  • LTK:
  • All blog images uploaded and products linked on LTK (scheduled or drafted)
  • Use appropriate LTK search keywords
  • Pinterest:
  • Blog images pinned on Pinterest
  • Blog images are pinned on appropriate board, description, title
  • Pins can be scheduled or published live
  • Idea Pin
  • Branded Pinterest Cover
  • Upload all blog images 
  • Tag products
  • Add redirection verbiage to blog/website
  • Google My Business Posting (if business account)
  • Upload blog images to Google My Business
  • Use blog verbiage to caption + title post 

Brand Management

Brand management is the marketing strategy to maintain, improve, and bring awareness to the value and reputation of a brand and its products over time. Here at AD Media Group this is where our team would assist your business and/or brand from your everyday tasks to developing upcoming sales or product launch strategies in addition to executing collaboration.

Our goal is to help you elevate your brand through our consistent marketing model on all online platforms. The execution of these goals would be similar to that of our influencer management services including content calendar curations, blog/email/social media development, product launches, and influencer campaigns.

Content Calendar Curation

  • We lay out a detailed and strategy-driven calendar that has you prepared for every day, large holidays, events, and collaborations in advance. We take out any guessing and pencil in all of the must-know dates to execute a successful online presence keeping your team all the same page.

Email Marketing/Newsletter

  • Not only is building a subscriber list key but delivering content consistently to their inboxes is pertinent. Our email marketing approach has helped our clients increase sales by delivering happy mail consistently.

AD Media Group Newsletter Services

  • Curate & Design Email Layout 
  • Design & Embed Newsletter Pop Up
  • Update & Segment Newsletter Subscribers
  • Link & Correlate & Update Verbiage to Current Details & Happenings

PR/Pitching

  • AD Media connects brands, influencers, and businesses together to build a sustainable partnership that generates sales for all parties. We have a specific department that focuses on handling all collaborations from the initial contact to the confirmation of the deal. You tell us your goals and we strive to help you reach them and work with brands nationally and locally! From the first initial contact with the brand to the negotiations, to the final step of delegating the deliverables.
    • 78% of businesses plan to spend 10% or more of their overall marketing budget on influencers in 2020 (Influencer Marketing Hub)
  • Curate & Update Media + Rate Kit
  • Brand List Curation
  • Liaison For Client + Brands
  • Collaboration Negotiation
  • Handling of Deliverables

Influencer Campaign Management

Influencer Campaign Management is a hands-on role where marketing and production meet, the manager reaches out to brands for potential collaborations and communicates with the rest of the team to create the maximum effectiveness for the campaign. At AD Media Group we execute these campaigns from start to finish. In regards to brand campaigning management, our team will design a strategy for a seasonal sale, launch, or event and find influencers that fit your marketing and audience criteria. These campaigns not only result in brand awareness, but also in an increase in sales. For influencer campaign management, our approach is similar as we will facilitate your collaboration with the brand from start to finish, all while ensuring maximum effectiveness and communication throughout the process.

I cannot recommend Influencer campaigns more than any service that we offer for brands and influencers! SERIOUSLY!! If you are starting a new business that sells a new concept or product, you will get not only brand awareness but an authentic how-to approach in a quick and fast turn manner. Which will connect the essence of perfectly curated Influencers/Bloggers that share what makes your business stand out.

  • Assist Establishing Campaign Goal
  • Establish Campaign Budget
  • Generate Influencer Brief for  Campaign Deliverables
  • Vet & Contract Influencer Talent
  • Track & Submit Deliverables on Behalf of Influencer Talent
  • Advise Timeline & Distribution of Marketing Deliverables
  • Sales & Campaign Analysis 
#ADMediaGroup #work #teamwork #workingtogether #champagne #barcart #flowers #boutique #marketing #marketingfirm #monetizing
| White Dress | Green Dress | White Jeans | Platform Sandals |

Monetization Management

Monetization Management is the analysis of the business to determine how to generate profits from the content that is being created. At AD Media we want to make sure our influencers/businesses are getting compensated in any way that they can. This way you are not only generating revenue from commissionable links but also receiving revenue from your website and social media accounts.

Monetization

  • We stay consistent with product input and linking in order to maximize profit across all of your platforms.
    • Conversions/sales is the most common metric for measuring influencer marketing success (39%), ahead of engagement/clicks(34%), and impressions(27%). (Influencer Marketing Hub)

LTK INPUT

  • Additional 30 LTK Posts Per Week
  • Collage Linking
  • Scheduling/Tagging

AMAZON INPUT

  • Storefront
  • Additional 30 LTK Posts Per Week
  • Collage Linking
  • Scheduling/Tagging

PINTEREST INPUT

  • Additional 30 LTK Posts Per Week
  • Collage Linking
  • Scheduling/Tagging

INSTAGRAM INPUT

  • Linking & Posting 
  • Collage Linking
  • Scheduling/Tagging

Social Media Management

Social Media Planning

Social Media Management is the process of analyzing social media audiences and developing a strategy that is curated specifically for each account/person. Here at AD Media Group, we want to make sure that you post the most authentic content across all platforms. We will help assist you with everything from, making graphics, daily input and planning, to generating content that is consistent with your brand identity! With our social strategy and 10 plus years of experience we will create a cohesive and engaging stream of marketing content that relieves the stresses and responsibilities of social media so you can focus on your business itself.

  • Planning is key! We do not post and pray. We create a consistent call to action with our marketing model that creates a routine for you and your audience.
    • Audience relationship is the most important factor for marketers when considering which influencers to use. 53% ranked this as their top priority (Influencer Marketing Hub)
#ADMediaGroup #work #outside #teamwork #workingtogether #whitetop #boutique #marketing #marketingfirm #monetizing #brandmanagement #socialmedia #influencer
| White Dress |

PR/Pitching

  • AD Media connects brands, influencers, and businesses together to build a sustainable partnership that generates sales for all parties. We have a specific department that focuses on handling all collaborations from the initial contact to the confirmation of the deal. You tell us your goals and we strive to help you reach them and work with brands nationally and locally! From the first initial contact with the brand to the negotiations, to the final step of delegating the deliverables.
    • 78% of businesses plan to spend 10% or more of their overall marketing budget on influencers in 2020 (Influencer Marketing Hub)
  • Curate & Update Media + Rate Kit
  • Brand List Curation
  • Liaison For Client + Brands
  • Collaboration Negotiation
  • Handling of Deliverables

Starting as a small business is a challenge as is, at AD Media Group we pride ourselves on celebrating our accomplishments no matter how big or small. Early on in the company, we were reaching out to brands for potential campaigns for our influencers and by doing so we received a response in regards to a campaign with a large athletic wear company. As soon as we found out the exciting news the office was overjoyed with excitement! Like in the Netflix series Selling Sunset, I said to the office “RING A BELL, RING A BELL!!”. Unfortunately, we did not have a bell so instead I grabbed the first thing I saw which happened to be the salt shaker of all things! I insisted that we shake the salt shaker in celebration and this has been a tradition ever since when we make any accomplishment. As a parting gift from our previous manager she gifted us this beautiful bell engraved with “salt” to keep the tradition alive!

Photography/Videography

High-Resolution Content & Videography for the exceptional perception of your audience and potential collaboration of opportunity. From the latest tech to the latest ways to stand out on social media platforms our team works daily to maintain the on-trend approach to have your audience and consumer engagement with your company.

CAPTURE.BRAND.ENGAGE

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